Zimbabwe Music To The World
It is not surprising nowadays in Zim that everyone is a music manager for a brother, niece, sister or nephew because zvakaoma paZayani no mabasa ma gheto yutts akatongovaraidza nguva with singing hoping kuti that could be the source of income BUT while at it (manager) understand the basics of the industry please.
A good manager don't come with a degree in Music Management although it is an added advantage. A manager needs to be organised, excellent communicator, flexible and willing to learn the dynamics of the industry as it stands today.
The basics are as follows:
-to bring together the people and projects which meet the goals of the artist.
-to ensure all projects run smoothly, deadlines are met and campaigns come together.
-to remain focused on the bigger picture and end goal.
-If you're managing unsigned artists, your priority will be to generate as much work as possible to get them noticed and paid.
-Identify the key influencers, from the big promoters and broadcasters, to record companies and grab their attention by commanding their respect.
-Be professional but friendly and approachable to maintain and create new contacts.
-Cope well under pressure.
Vana Uncle Thomson kana manzi ndibatsireiwo nemuzukuru it doesn't mean you now own them you were only working on TRUST while you were learning too ka staira kekuti ndini ndakamupinza akunditiza nooo bodo when you started this mese you were novices and you both learnt and gained from the process akuda kuyambuka regai aende next time you do contracts which I will briefly touch on the next blog.
The music business is a great industry to work in, but to be a manager requires drive and determination which is driven by a passion for music. It's fiercely competitive but, once you've made it, it can be one of the most fulfilling and often financially rewarding careers.
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